Veteran Internet and multimedia developer with over 10 years of experience in interactive design and user experience. Interested in cutting-edge technologies, common-sense solutions to complicated problems, and user-focused designs that engage and delight.
Professional Experience
Interaction Designer, User Experience Google | 2008 – Present
Google dynamic ads platform (formerly Teracent): Design lead for new product enabling advertisers to optimize display ads using machine learning, and managing large sets of data and creative assets for real-time tweaking of campaigns. Collaborating directly with technical and product management leads to produce an entirely new application interface that also incorporates offerings into existing ad platforms.
DoubleClick Studio: Lead designer for industry-leading rich media creative toolbox and Internet-based creative workflow tool. Studio encompasses all stages of rich media ad creation, from creative production, to asset management, through QA and finally on to trafficking in both DoubleClick and third-party advertising platforms. I personally owned all parts of the application creative design process, from initial mocks and paper-based cognitive walkthroughs down to writing production code. Also part of the team that designed and produced a custom UI framework for Flash-based components, allowing drag and drop creation of rich media and dynamic advertisements.
Emerging projects: I have directly influenced the ongoing development of several emerging products at Google, through dedicating 20% time and an ongoing commitment to consult for teams without a dedicated user experience resource. Including but not limited to Google Showtimes, Google Health, Google Transparency Report, Youtube Screening Room.
Software Engineer, Rich Media DoubleClick | 2007 – 2008
DoubleClick Mobile: Lead designer and co-developer. Winner of a ClickZ Marketing Excellence Award. When launched the DoubleClick Mobile solution offered several innovations, including automatic ad selection based on device capabilities, new mobile ad formats including roadblocked mobile ads and jump pages, and a unique in-application real-time preview on live devices.
DoubleClick In-Stream: Primary designer for a suite of Flash and Silverlight components and companion web UIs for producing video ad formats including pre, mid and postroll, fullscreen and HD video, and video syndication.
DART Motif Ad Kit: Modernized the original rich media toolbox. Created custom component UIs to replace basic form-based property management, updated creative property management in DART for Advertisers, and helped design the groundbreaking web-based rich media creative preview that gives users the ability to view creatives on any site and track events in real time.
Owner/Principal openedSource | 2003 – Present
TravelingMom: Full-service production for a startup travel community. Collaborated with the CEO to devise an online strategy, deployed content management system and community software to staff of traditional writers, implemented custom feature galleries and page templates, and produced collateral for web, print and television.
SUNY School of Professional Development - Hospital Emergency Response Exercises: Full-service commission to conceptualize and actualize a SCORM-compliant and accessible e-learning platform for the web and CD-rom. Generated the front-end UI, content management system, database structure and reusable art assets for future modules.
Technical Editing, Published Author, Conference Speaker: Worked with Peachpit Press (Pearson Education, New Riders) tech editing and authoring content for books including the Flash Magic series, Object Oriented Programming in ActionScript, Flashkit.com Macromedia Flash Development Goodies, Chris Crawford on Interactive Storytelling. Speaker at the FK01 Flash Kit conference in San Jose.
Internet Specialist Sanofi-aventis | 2001 – 2006
North American intranet: Implemented customized content management solution supporting all North American corporate, sales and R&D employees. Designed templates, custom widgets, generated documentation and taught content creation classes.
Brand and corporate web design: U.S. corporate website, sales recruiting website, and major product brand sites including Ambien, Plavix, Eligard, Eloxatin, Plavix, Prenate. Initial mocks, implementation, day-to-day support and strategy, working within the boundaries of constantly shifting FDA advertising and promotion constraints.
Promotional materials: Video and audio production support, lobby and convention interactive displays for consumer education, and internal presentations about emerging trends in digital technology.
Education
Pratt Institute, New York, 2001 Bachelor of Fine Arts in Computer Graphics and Interactive Multimedia
Activities and Societies: Editor in Chief, Student Newspaper